Counterfeiting in the construction industry is a significant issue, with substandard equipment posing safety risks, project delays, and increased costs. Stroke needed to ensure that its equipment was authentic and trusted by customers.

The problem wasn't limited to machines sold outright under the Stroke name — it extended to counterfeit spare parts slipping into the repair chain through unauthorized resellers, engines and hydraulic components that looked identical on a shelf but wore out in a fraction of the time. For a contractor mid-project, a single mislabeled part could mean an unplanned rental, a missed deadline, or an on-site injury, and there was no quick way for a buyer or a dealer to tell a genuine part from a convincing fake.

Authentic8 assisted Stroke in addressing its need to authenticate its equipment by developing a blockchain-based solution. The solution involves using blockchain's immutable and decentralized ledger to provide an unalterable record of each equipment's origin and ensure that it has not been tampered with.

To access the details of each equipment, customers simply need to scan the QR code or NFC tag on the equipment through the Stroke app. The app provides customers with detailed information about the equipment, including part diagrams, product catalogs, blockchain transaction IDs, and product manuals. Besides ensuring the authenticity of the equipment, this also provides customers with a wealth of information.

In the near future, the Stroke app will expand its capabilities to include streamlined tracking of service requests and seamless communication with customer support. This customer-centric approach aims to elevate the overall experience, enabling swift and efficient resolution of any equipment-related issues.

Since rolling out blockchain-backed tagging across its product line, Stroke has turned every unit leaving the factory floor into a verifiable asset:

• Every new Stroke machine ships with an embedded QR code or NFC tag linked to its blockchain record before it leaves the factory.
• Dealers and rental yards can confirm a machine's authenticity and service history in seconds, instead of calling Stroke's support line.
• Buyers browsing the resale and rental market can check a machine's ownership trail before paying a premium for a genuine unit.
• Warranty and service requests now route straight from the in-app scan, cutting out the paperwork that used to slow every claim down.

This essential solution has allowed Stroke to distinguish itself from other construction equipment brands, delivering an indispensable level of assurance and convenience to customers. By ensuring the authenticity of its equipment and providing extensive access to product information, Stroke has made it a necessity for customers to trust that they have received genuine and reliable equipment from the brand.

For a brand built on rugged, dependable machines, that trust now extends well beyond the factory floor. Stroke's dealer network points to in-app verification as a selling point in its own right, tangible proof, sitting in the customer's hand, that they're not gambling on a knockoff.